Visit Popsicle® Summer 2009.

Story Worldwide developed this new website for Popsicle® to support their summer 2009 release of Ice Age Snow Melt pops. I created the copy deck for the entire site:

• Snow Melt Game Zone—developed a name for this area and for the main game: Scrat's Slow Melt Smash
• Summer Smiles—parent-centered mini-activities, in case Popsicles® aren't fun enough by themselves!
• The Popsicle Story—tweaked an existing history of the company to focus on the fact that it was all started by a kid (can you believe it?).